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Worldwide
market for jeans
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Source: wikipedia.org
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The
overall denim jeans market worldwide was valued at US$69.50 Bn in 2018.
This market is set to grow with 3.9% CAGR during the forecast period.
The overall denim market
including shirts, t-shirts, jeans and other denim products was valued at
more than US$93.40 Billion in 2017. In 2018, more than 4.5 billion pairs
of jeans were sold worldwide. The most prominent factor driving the denim
jeans market to rise due to the recent trend to wear casual clothes in
most in most workplaces. Casual wear is on account for high demand
globally, especially among the younger generation.
In
2018, Europe was the leader in denim jeans market based on the geography.
Europe accounts more than 30% in terms of revenue, followed by North
America and the Asia-Pacific. Based on volume, Asia Pacific was the leader
in denim jeans market in 2018. Asia Pacific accounts more than 40% of the
market share worldwide. According to Cotton Council International (CCI)
and cotton Incorporated’s global lifestyle monitor survey, “an
affinity for denim is significantly high in Germany (81%) and Great
Britain (68%).
Evolution
of the garment
Copper rivets
for reinforcing pockets are a characteristic feature of blue jeans.
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The blue denim fabric of
jeans
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Initially, jeans were
simply sturdy trousers worn by factory
workers. During this period, men's jeans had the zipper down the
front, whereas women's jeans had the zipper down the left side. Fewer
jeans were made during the time of World War II, but 'waist overalls' were
introduced to the world by American soldiers, who sometimes wore them when
they were off duty. By the 1960s, both men's and women's jeans had the zipper
down the front. Historic photographs indicate that in the decades before
they became a staple of fashion, jeans generally fit quite loosely, much
like a pair of bib
overalls without the bib. Indeed, until 1960, Levi Strauss called its
flagship product "waist overalls" rather than "jeans".
After James
Dean popularized them in the movie Rebel
Without a Cause, wearing jeans became a symbol of youth rebellion
during the 1950s. Because of this, they were sometimes banned in theaters,
restaurants and schools.
During the 1960s the wearing of jeans became more acceptable, and by the
1970s it had become general fashion in the United States for casual wear.
Michael Belluomo, editor of
Sportswear International Magazine, Oct/Nov 1987, P. 45, wrote that
in 1965, Limbo, a boutique in the New York East Village, was "the
first retailer to wash a new pair of jeans to get a used, worn effect, and
the idea became a hit." He continued, "[Limbo] hired East
Village artists to embellish the jeans with patches, decals, and other
touches, and sold them for $200." In the early 1980s the denim
industry introduced the stone-washing
technique developed by GWG also known as "Great Western Garment
Co." Donald Freeland of Edmonton,
Alberta pioneered the method,
which helped to bring denim to a larger and more versatile market.
Acceptance of jeans continued through the 1980s and 1990s to the point
where jeans are now a wardrobe staple, with the average North American
owning seven pairs.[verification
needed] Currently, jeans may be seen worn by people of all
genders and ages.
What's
News in Jeans? www.JeansResearch.com
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